Social Media Essentials

• Learn best practices for primary social media platforms
• Navigate thorny issues like risk, security and privacy
• Explore mechanisms for increasing visibility, trust and engagement 
• Develop a social media toolkit
• Brand consistently while respecting the norms of each social channel
• Integrate social media with other marketing initiatives

• Social media principles: benefits and opportunities, risks, security and privacy issues, identity, personal branding and reputation management
• Community and sharing: building relationships and engaging online communities, brand voice, sourcing content (social news and bookmarking, blogs, podcasts, RSS and newsreaders) 
• Social media channels and best practices: blogging, rich media sharing (YouTube, Instagram, etc.), live video (Periscope, Facebook Live, etc.), messaging (Snapchat, Facebook Messenger, etc.), social networking (Facebook, LinkedIn, etc.), twitter, location-based services (Foursquare/Swarm, etc.)
• Developing and managing your social media ecosystem and governance: social search and social listening, analytics, integrating with other marketing initiatives, social media tools

Special feature 

The program includes a survey of how various types of organizations are using social media differently to achieve their goals.

For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .